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		<title>NA TOLL! &#8211; zum MAZ-Artikel &#8222;Ruppiner Land will Marke werden&#8220;</title>
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		<description><![CDATA[„Eine Marke, das ist ein Bauchgefühl“, erklärte er. „Eine Marke ist nicht das, was der Absender will, sondern das, was der Empfänger draus macht.“ Logo und Slogan sind allenfalls Bausteine. Sie können noch so gut durchdacht sein – am Ende kommt es nicht darauf an, was der Besitzer der Marke damit sagen will – sondern darauf, was alle anderen verstehen.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=drbaertling.wordpress.com&amp;blog=11371076&amp;post=36&amp;subd=drbaertling&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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